![]() For everyday information, the app does a great job of displaying the most pressing vital stats, while the web app gives access to a broader suite of statistics and interactive graphs to illustrate your health progression and to alter a range of band settings. The sync functionality to the mobile app simply cannot be faulted, which itself has gone from strength to strength. To be fair, it has hit the market at almost half the going rate of an Apple Watch, but just be aware this is first and foremost a fitness watch - not a Swiss army knife. Unlike an Apple Watch, you can't currently run any custom apps and while Fitbit has been rather generous in adding more features via firmware upgrades in the past, this isn't something that we understand is on the cards. But while it might look like a smart watch and does indeed feature some 'smart' applications such as call and message notifications as well as Bluetooth music control, it most definitely isn't a smartwatch. The addition of a color LCD (a first for the Fitbit line) instantly sets Blaze apart from its predecessors. The company has clearly taken on board criticism regarding some of the more industrial designs of the past and produced something you aren't going to want to take off after a gym session, and instead be happy to wear throughout the day. This time around, the initially striking aspect of Blaze is that it's far more refined, even stylish looks. With the recently released Blaze, Fitbit is aiming to bridge the divide between these products, offering a fitness watch which takes the best of its predecessors, adds a few more, and wraps it all up in a stylish new design. Aimed at more hardcore fitness fanatics, the company's top-end Surge fitness tracker added a few extra features on top of that (including onboard GPS), but both products rapidly began looking cosmetically stale - especially compared to competitors such as the Apple Watch. And for good reason it was an excellent product with an equally solid software platform to back it up. Last year's Charge HR fitness tracker was a breakout success for Fitbit, driving impressive sale figures that successfully introduced many consumers to the wearables sector for the first time. Notwithstanding some design quibbles, Blaze successfully builds on the best features from Fitbit's predecessors, while also making much needed advancements in the cosmetic stakes too. ![]()
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